About This Project

SWGR (Scot Weld Global Resourcing) is a market leader in manpower, training and recruitment, with operational offices throughout the UK. Mercury were appointed at a strategic level to help define their positioning and establish a clear marketing strategy for their work in the Rail, Construction, Engineering and Energy sectors. Our work to-date has included establishing core messaging, creating a standardised brand and improving publication material.

We have also worked on strategic tendering and reporting projects for SWGR’s rail division, working on improvements to both written and graphical content to make their submissions reflect the scale, breadth, added value and experience of the organisation and help them stand out from the crowd in a fearlessly competitive market.

Digital, Marketing, Print