Focus Adult Social Care

With major changes taking place in how adult social care was to be delivered across the UK, North East Lincolnshire Care Trust Plus commissioned Mercury to develop a new brand, marketing material and website for its new organisation which would deliver adult social care as an external agency. The new environment was a quantum leap from the old “one size fits all service” where there were very few recognisable brands and little choice for the service user. Budgets and service provider were previously allocated to the user by the commissioner.

Under the new system, individuals would be increasingly autonomous and the service user and / or family carer would decide how to spend the allocated budget. This would demand a more personalised service based on the individual’s needs and a requirement for the website to provide information allowing users to make informed choices.

Mercury had to develop a brand which would communicate all of this. We worked closely with all stakeholders and carried out extensive consultation with service users, staff, external opinion formers and board directors to develop a brand, website and associated marketing material which placed the service user at the centre of everything. As a result of a number of meetings, focus groups, workshops and stakeholder research, we delivered a successful launch for the new organisation.