31 May Mercury commissioned to organise and market racing event for third year running
The team at Mercury Design and Marketing is delighted to be organising a high profile event at Beverley Racecourse again this year.
Lucky in Love, which was voted Best Event in Yorkshire and Lincolnshire when it launched in 2010, was devised by Mercury on the basis that every racegoer is given either a padlock or key on arrival at the race night and is challenged with finding their match which hangs around someone else’s neck at the event. Those who find their match are entered into a prize draw to win a whole host of prizes provided by a prestigious line up of partners.
This year, the event will take place on Wednesday, May 30th 2012, and Mercury has successfully brought Humberside Airport on board as the main partner on the event, providing a prize of two free flights to Jersey flying from the airport for seven days. In addition, the team has also secured involvement from the likes of P&O Ferries providing a minicruise for two, as well as First Hull Trains providing a First Class journey to London and Sessions Spa giving away a luxury day spa to one lucky racegoer, to name but a few of 13 partners in total.
Not only will Mercury be responsible for organising all the logistics around the challenge and the theme on the night, which this year incorporates a new Hint of Pink dress code and is aiming to raise money for Breast Cancer Care through the sale of the charity’s pink wristbands, but the team also brands and markets the fixture.
Mercury is currently busy working on a fully integrated marketing and PR campaign to get the word out there about Lucky in Love, and with the recent PR launch their hard work is already paying dividends when it comes to raising the night’s profile.
Sally Iggulden, chief executive at the racecourse, said: Lucky in Love has been a fantastic event over the last two years and I am excited to be able to combine a mixture of horseracing, networking and prizes with the opportunity to raise money for such a worthy cause.
“The format of the night will remain the same as previous years, but the Hint of Pink theme is sure to add an extra spark to the event and give racegoers even more reason to dress up for the occasion. The evening races provide one of Beverley’s most competitive cards, and so it is a perfect opportunity for first time racegoers to see what the sport is all about.”
For more information about the event, or to book tickets, visit www.beverley-racecourse.co.uk