C2O is a tri-party alliance set up to serve the oil and gas market. Mercury were appointed to complete a branding analysis and help promote the unique offering of the alliance to industry. In the early stages, we identified a unique brand concept and provided the organisation with a full suite of company literature, enabling C2O to commence the sales process effectively.
Mercury then went on to deliver a range of digital initiatives including a corporate website, social media strategy and a range or targeted e-shots to industry. To raise the profile further, we delivered a strategic public relations campaign and developed unique and interesting ways to communicate the added value of C2O through infographics and bespoke models.