The project was high profile for the council and involved a large number of stakeholders with different agendas across the county.
We worked closely with key stakeholders and service users to understand issues, barriers and motivators in order to develop a brand which would engage the key target segments.
As well as developing the campaign branding, we have also developed posters, leaflets, activity diaries, postcards and digital marketing materials for the campaign
The campaign branding has been very well received across all target groups. The promotional campaign is ongoing and has focused specifically on targeting low activity / hard to reach groups as well as the general public, and our work has involved producing bespoke marketing materials for Urdu, Punjabi and over-55 target segments.