Mercury was given the job as a turnkey project, with us supplying design, artwork, photography and print of the 56 page publication – managing the whole process from initial concepts through to delivery of the finished publications.
The guide is the resorts main piece of marketing to draw visitors, both new and old to the area and so had to be a quality product. We worked closely with the tourism team to understand their requirements and through the careful selection of paper stock to complement the design and photography, we delivered a product which had a quality look and feel.
With a print run of 65,000 copies, the publication was also delivered on time and under budget.