Under the new system, individuals would be increasingly autonomous and the service user and / or family carer would decide how to spend the allocated budget. This would demand a more personalised service based on the individual’s needs and a requirement for the website to provide information allowing users to make informed choices.
Mercury had to develop a brand which would communicate all of this. We worked closely with all stakeholders and carried out extensive consultation with service users, staff, external opinion formers and board directors to develop a brand, website and associated marketing material which placed the service user at the centre of everything. As a result of a number of meetings, focus groups, workshops and stakeholder research, we delivered a successful launch for the new organisation.