17 Jun Nationally-recognised marketing agency creates more consumer division jobs in response to high demand

An award-winning marketing and PR agency, headquartered in East Yorkshire, is rapidly expanding its consumer team in response to national demand for its destination marketing services.

Mercury Group’s dedicated consumer division was launched in 2013, with particular emphasis on driving footfall and increasing spend within city centres and public venues such as shopping centres, festivals and events.

Now, the team works with retail, leisure and cultural destinations as far afield as London, Manchester, Oxford and Bromborough to name but a few, as well as closer to home in Hull, Bridlington, York, Leeds and Huddersfield.

Meanwhile, the company’s strategic communications arm continues to be the core division of the business, representing multi-national energy, offshore oil and gas companies, national rail businesses, as well as a multitude of FTSE 100 companies and high profile SMEs.

Seven new jobs have been created within Mercury’s consumer division in the last 10 months alone, with an additional five planned for 2017 allowing for steady growth that will ensure the team continues to deliver the measurable results its existing portfolio of clients have become accustomed to. This comes on the back of the launch of Mercury Group’s dedicated web business, which was launched last year in response to increasing demand for the company’s digital services.

The team provides a wide variety of services for each of its clients, including strategic marketing, campaign planning, events, public relations, social media, crisis management, graphic design and web design. Mercury Consumer has a dedicated management team responsible for devising fully integrated creative campaigns.

It is this level of creativity that has resulted in Kelly Taylor, Mercury Consumer’s Managing Director, being shortlisted for a national SCEPTRE award, in the Marketing Manager of the Year category, for her work with Prospect Centre in Hull.

The SCEPTRE Awards recognises the best practices and the best people in the shopping centre industry, with the winner being announced on June 21 at an awards ceremony in London. Kelly believes the shortlisting is thanks to a detailed understanding of the centre’s commercial objectives as a result of her team’s close working relationship with centre manager Lee Appleton.

Kelly runs the business with her husband Simon Taylor, who has over 25 years’ experience in senior level communications. She said: “We are absolutely delighted to be in a position to create new jobs and build a dedicated team that specialises in consumer marketing, whilst continuing to reach out into new geographical locations such as Scotland with our strategic communications arm.

“I am proud that we consistently innovate and create campaigns which make a measurable difference to our clients. I believe that our approach of applying strategic marketing and communications principals to our high level of creativity is a winning combination that ensures our clients see maximum benefits.

“This passion for providing our clients with the highest level of service has played a major role in Prospect Centre being shortlisted for a national award which recognises the marketing achievements of shopping centres across the UK.”